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Distinctive Business Cards that Really Standout
In a previous post I mentioned one of my favorite success secrets has been creating authentic connections. And one of the things that gets the ball rolling is being distinctive. At the recent...
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Cheeky Ambush Marketing…High-Fiving Great Whites and a Bit of ‘Footie’…
Just back from our Maverick EPIC excursion to South Africa for World Cup, Safari and cage diving with sharks. Pretty awesome!! I think all the Maverick members really got a lot out of this truly...
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8 Smart Ways to Name Your New Product or Service
As Shakespeare said, “What’s in a name? That which we call a rose by any other name would smell as sweet.” Bzzzzzz! Wrong! I think one of the most overlooked aspects in your marketing is naming a...
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Multiplying the “Facebook Accelerator Factor”
A few weeks ago we held our 2nd annual Maverick Business Insider Summer Extravaganza event for Maverick Global Intrepid members and Maverick Business Insider newsletter subscribers. This 1-day event...
View ArticleAstonishment Architecture
For the last 2 years or so I’ve been collecting and working on something I call “Astonishment Architecture”. It’s the thinking behind creating exceptional customer experiences before, during &...
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How to Develop Your Ideal Vision for Your Great Business and Perfect Future
A few weeks ago I attended the INC500/5000 conference and had the opportunity to connect with Ari Weinzweig. I had heard and read a bit about Zingerman’s approach to business and knew it was...
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Authentic Altruism or ‘Quick-dry’ Charity Make-Over?
It’s been incredible to see so many new companies and products adding charitable components to what they’re doing or even go all the way and back that into their ‘DNA’ as a socially conscious but...
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How to Cash in on Events and Breaking News
As smart marketers we have to ensure our customers are always excited about “What’s next?” and creating that feeling of fun anticipation. An easy way to stop being boring is to use out-of-the-norm...
View ArticleAn Open Letter to Anyone Ready to ‘Quit’ the Internet….
If you’ve just about given up on the idea that you can create a product that sells – this is for you. Let me share a quick story with you that you might relate to… My personal trainer, Jeff, and I have...
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Creating More Predictable Sales Revenue
See if this sounds familiar? You look at your bank account or monthly sales report online and think, “Oh crap! I better get some customers in the door!” So off you go on a frantic, frenzied pace...
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